Blog

Bridge Insights

Why marketing agencies still matter in an AI world

We’re living in a time of remarkable technological advancement. AI tools like ChatGPT are transforming how we work, communicate and even think about creativity. It’s fast, it’s clever, and yes, it’s incredibly impressive. But amidst all the noise, there’s one question I’ve heard more and more lately: Do businesses still need marketing agencies?

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

Keep It local – Why partnering with a local marketing agency makes perfect sense

For business owners looking to develop their marketing strategy and delivery, a decision that often crops up is whether to opt for a big, bustling London agency or to stay close to home with a local marketing agency. While London agencies certainly have their merits,...

Kick start your blogging year with these great ideas

Sep 12, 2018 | Marketing Tips

Hana Dickinson, MD of The Bridge – Strategic Marketing & PR Specialists and creator of SuffolkWire gives you twelve ways to blog…. A lot of businesses have a blog page on their website, you start out with the best intentions, you mean to blog……and often do. Then...

Find your niche and you’ll never be short of business

Sep 3, 2018 | Marketing Inspiration

Hana Dickinson, MD of The Bridge – Strategic Marketing & PR Specialists – and creator of SuffolkWire has some key advice about marking out your own unique territory: Can giving people too much choice be a bad thing? Well, imagine you’re walking down an unfamiliar...

It’s time your business started making headlines

Aug 28, 2018 | Marketing Inspiration

Hana Dickinson, MD of The Bridge – Strategic Marketing & PR Specialists – and creator of SuffolkWire knows how to catch even the most jaded journalist’s eye, and it all starts with a captivating pitch: Journalists can’t move for pitches hitting their inboxes. They...

Why we launched SuffolkWire

Jul 24, 2017 | Marketing Inspiration

In May this year we launched SuffolkWire, a news website focused on sharing news, views and updates from Suffolk businesses with other business people in the county. But you may be wondering why we launched SuffolkWire... We have a good, respectful relationship with...

Keep it simple

Apr 11, 2017 | Marketing Tips

We're working on a number of new projects at the moment and there's one piece of advice that keeps floating gracefully to the top of the pile. Whether it's a new business idea or an ongoing project, you need to keep it simple. The simpler you make it the better the...

Confidence is key to success

Jan 23, 2017 | Marketing Inspiration

One thing I’ve learnt as a marketing consultant working with SMEs, is that every single one of the businesses that buys our services is looking for more than a great marketing strategy, a sensible marketing budget and an actionable plan. Whether they know it or not,...