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Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

Keep It local – Why partnering with a local marketing agency makes perfect sense

For business owners looking to develop their marketing strategy and delivery, a decision that often crops up is whether to opt for a big, bustling London agency or to stay close to home with a local marketing agency. While London agencies certainly have their merits,...

The Bridge Marketing announces comprehensive website refresh services for businesses

In today’s fast-paced digital landscape, maintaining a fresh and up-to-date website is crucial for businesses looking to stay competitive. Recognising the importance of regular website updates, The Bridge Marketing is excited to offer comprehensive website refresh...
Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

How to get your business noticed this January

How to get your business noticed this January

Want to expand your marketing efforts this year? Then this guide is your best place to start. Our media calendar is stuffed with great ideas to fill your social media channels and blog with timely and captivating content. Read on to discover plenty of relevant topics...

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