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Why saying no to salespeople can benefit you
Whether you’re a sole trader who occasionally throws your selling hat on to generate new business, or you have a team of seasoned pros who speak of sales funnels and prospects, the fact is sales and selling is a necessary function for any business. And for those who...
What’s going on with PR these days?
PR isn’t just for big businesses, or big budgets. In the glory days of media, sizeable portions of PR budgets would be used for schmoosing journalists, so access to those precious column inches could be gained. But the world has changed, and in these lean times, where...
Is blogging for SEO still relevant? 5 reasons why the answer is yes!
Okay, I'll admit it: if you took a quick look at my LinkedIn profile, you'd quickly realise that I'm not the best at keeping our company blog updated. But here's the twist – despite my shortcomings in this area, I'm constantly preaching to our clients about the...
Mastering marketing – essential steps for small business success
Marketing a small business can be a daunting task, leaving many owners wondering where to even begin. To shed some light on this topic, we speak to Hayley Shave, Managing Director of The Bridge Marketing, who shares her expertise and insights. As a small business...
Are you ready for Google Analytics 4 replacing Universal Analytics?
In today's digital age, data plays a crucial role in shaping business strategies and making informed decisions. For years, Google Analytics has been the go-to platform for businesses to gain insights into their website performance and user behaviour. However, Google...
AI is here, but how can marketers leverage it?
Artificial intelligence (AI) has become a game-changer in the marketing industry, allowing marketers to automate and optimise their processes. One of the most significant benefits of AI is its ability to draft copy for various disciplines, from social media posts to...
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