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Is blogging for SEO still relevant? 5 reasons why the answer is yes!

by | Sep 30, 2023

Okay, I’ll admit it: if you took a quick look at my LinkedIn profile, you’d quickly realise that I’m not the best at keeping our company blog updated. But here’s the twist – despite my shortcomings in this area, I’m constantly preaching to our clients about the immense importance of blogging and maintaining a stream of fresh content. It’s like the classic case of the cobbler’s children having no shoes. This week, I decided it was high time to heed my own advice and revisit all the incredible benefits that blogging brings to the table. I couldn’t help but think that if it’s so crucial for our clients, then it’s just as critical for us. So, today, I’m excited to share with you some compelling reasons why blogging is an absolute must for your business.

1. Keeping your business ‘Top of Mind’

Promoting your products and services in today’s cutthroat market can be a formidable challenge. Maintaining your brand’s voice and ensuring your target audience never forgets your presence is paramount. Regularly publishing captivating and relevant blogs – whether crafted by you or by our team of seasoned copywriters – serves this purpose brilliantly. When your content hits the right notes, you not only keep your audience engaged but also subtly promote your company through valuable insights and thought-provoking articles.

Our team can assist you in leveraging your blog to promote other multimedia content such as videos, podcasts, and interviews. This multifaceted approach not only enriches your website but also caters to the diverse preferences of your audience.

2. Attracting new clients

In the digital age, blogging is an invaluable tool for driving traffic to your website and, by extension, your services. Each blog you add contributes to an enhanced search engine ranking, ensuring that you’re easily discoverable for the core keywords of your business. With the right strategy, your blogs can become a magnet for new clients, drawing them into your orbit through informative and engaging content.

3. Creating a community

Blogging isn’t just about broadcasting your thoughts; it’s about fostering a community of like-minded individuals. When you share your blogs on social media, you open doors to a diverse audience and spark discussions. Monitoring the traction your blog posts generate via social and website analytics platforms, such as Google Analytics, enables you to fine-tune your approach and cultivate a thriving online community around your content.

4. Building your reputation

Written accounts hold a special place in the hearts of discerning consumers. While word of mouth remains influential, documenting your expertise in writing adds a layer of trustworthiness and reliability that resonates with prospective clients. To bolster your reputation, ensure your blogs provide helpful, accurate, and well-researched content that not only imparts knowledge but also encourages meaningful discussions.

5. A form of advertising

Blogs aren’t just informative; they’re also persuasive. Crafting a series of articles to promote a product or service can be as effective, if not more so, than traditional advertisements. Studies reveal that a remarkable 63% of consumers have made purchases based on recommendations in blog posts. Blogs offer the space to delve into the finer details and provide insights that a typical social media post or ad may not capture.

In a world where marketing strategies and tools continue to evolve, the enduring relevance of blogging remains unquestionable. Regardless of your specific needs, a well-executed blog is a versatile instrument for driving website traffic, expanding your audience, and connecting with new clients.

If you’re in search of support for your marketing strategy or require the expertise of a skilled copywriter to elevate your brand, don’t hesitate to reach out to us at The Bridge Marketing. Contact us today to explore the possibilities and discover how we can elevate your digital presence in 2023 and beyond.

Contact us today and see what we can offer you.