Home K Client Success Story: Beales Hotel Group

Client Success Story: Beales Hotel Group

Creating a presence on and offline for a boutique, destination hotel and restaurant.

Beales Hotels have partnered with The Bridge to help support them take elements of their businesses online, update their brands and websites and deliver a content and PR strategy for both of its hotel, The Bell, Saxmundham, and West Lodge Park, to help put them on the map.



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How we support The Bell Hotel, Saaxmundham

Pre Opening

Before the grand opening, the focus was on building solid foundations, including a compelling website, engaging marketing materials, and customisable email templates.

Engagement campaigns

We would launch engagement campaigns, including mailings with exclusive information and early booking opportunities. We planned a pop-up dining experience to offer a taste of what’s to come and run competitions to generate excitement.

Reviews, Awards, and Menu

We supported in regularly update menus, introducing signature dishes, and sharing tantalising imagery of rooms, food, and unique offerings such as pet-friendly accommodations and private dining experiences.

How we support West Lodge Park Park Hotel


The primary focus was on aligning the website with overarching corporate objectives, emphasising sales, marketing, and engagement. Enhancements would ensure a seamless user experience, with strategic calls-to-action to drive sales, robust marketing content, and interactive elements for increased engagement.

Marketing collateral

We have produced marketing materials including menus, leaflets, brochures, room cards, table cards, letterheads, invoices, welcome pack, and corporate materials, as well as digital assets like landing pages, email templates, signatures, and social media templates. 

PR and Social Media Campaigns

Strategic PR and social media campaigns were to be executed to raise awareness, reinforce brand values, and drive bookings and mailing list subscriptions. Compelling content resonates with the target audience, building a strong online presence.

200% uplift in website visits

The Bridge Marketing’s expertise proved instrumental in catapulting The Bell’s online presence. Through a multifaceted strategy encompassing social media management, SEO and content marketing, The Bridge not only breathed new life into the hotels’ digital identity but also facilitated a dynamic engagement and a growth in followers on Instagram. 

Newsletter Database Growth

Recognising the power of direct communication and segmentation, The Bridge diligently worked on expanding The Beale’s Group newsletter database for both premises. Through targetted campaigns and compelling content, they captivated the interest of subscribers, fostering a community that eagerly awaited updates and promotions from both hotels. 

Ongoing collaboration for growth

The Bell has gone from strength to strength, on and offline and in reputation, since its opening, with a growing reputation for delivering five-star experiences, amplified by a strong digital marketing presence and custom journey. 

West Lodge Park remains a premier wedding, dining and hotel destination, communicated on and offline to a growing customer base with a heightened awareness of the quality of its offering. 

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