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Bridge Insights

Why marketing agencies still matter in an AI world

We’re living in a time of remarkable technological advancement. AI tools like ChatGPT are transforming how we work, communicate and even think about creativity. It’s fast, it’s clever, and yes, it’s incredibly impressive. But amidst all the noise, there’s one question I’ve heard more and more lately: Do businesses still need marketing agencies?

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

Keep It local – Why partnering with a local marketing agency makes perfect sense

For business owners looking to develop their marketing strategy and delivery, a decision that often crops up is whether to opt for a big, bustling London agency or to stay close to home with a local marketing agency. While London agencies certainly have their merits,...

Marketing this May – important dates for your business

May 1, 2019 | Marketing Inspiration, Marketing Tips

As spring comes to life and the sun shines longer into the evening, what better time to shine a little light on your own business via your marketing channels? Whether you want to boost your social media follower numbers or simply draw more visitors to your website...

The Bridge Marketing introduces April’s ‘Egg-stra’ special marketing tips…

Apr 1, 2019 | Marketing Inspiration

Looking to put a spring in your marketing efforts? Fancy establishing your niche as an industry influencer on LinkedIn or Instagram? Is the tweeting of birds in the trees making you think about growing your own Twitter following? It’s one thing having the hashtags,...

Spring into March with our marketing ideas

Mar 8, 2019 | Marketing Inspiration, Marketing Tips

If you’ve ever looked at your marketing channels and wondering what you should be writing, then this blog is the perfect place to start. Because when it comes to generating regular, timely and relevant content for your social media, we’ve got a few tricks up our...

The Bridge Marketing offers marketing tips for a fabulous February

Feb 2, 2019 | Marketing Inspiration, Marketing Tips

Want to show your marketing efforts some love this month? Let our monthly media calendar take you by the hand with plenty of prompts, topics and ideas guaranteed to generate a steady stream of relevant and timely content for your media channels. National Calendar...

Your media calendar: November

Oct 26, 2018 | Marketing Inspiration

A media calendar is your secret weapon when it comes to finding inspiration for planning your marketing efforts. It will help you keep track of important local and national events so you can tailor tweets, plan sales campaigns and offer timely advice to customers....

October is spookily full of marketing ideas

Oct 2, 2018 | Marketing Inspiration

A media calendar is the marketing professional’s secret weapon for inspiring regular, focused and on-message social media and content marketing posts. It is much more than a simple way to remember key dates in the local and national diary. Don’t have one? Don’t...