by Hayley Shave | Feb 18, 2022 | News
When evaluating your marketing strategy, consider that the average person is interrupted hundreds of times every day by the likes of cold calls, spam, and online ads, and they’re jaded. Many now rely on ad blockers, caller ID, and spam filters to minimise this...
by Hayley Shave | Jan 25, 2022 | Marketing Inspiration, Marketing Tips
Making your business a runaway success is easy. All you have to do is identify your ideal client. Once you’ve found them, it’s simply a case of sitting back and watching the profits roll in from their repeated custom. Just be sure to prepare yourself for the steady...
by Hayley Shave | Sep 4, 2016 | Marketing Tips
So you want to improve your marketing? Well brace yourself, I have a simple tip that will get you back on track. One of the most influential people in the development of my approach to marketing, was a consultant I worked with for all too short a time, when I was in...
by Hayley Shave | Nov 28, 2012 | Marketing Inspiration
It’s rare that you come across a great advertising example in this day and age – especially with so many channels and the advent of streamed TV. However, watching TV last week I saw the latest British Gas advert. (Stick with me this gets marginally more...