by Hayley Shave | Jun 8, 2023 | Marketing Tips
Artificial intelligence (AI) has become a game-changer in the marketing industry, allowing marketers to automate and optimise their processes. One of the most significant benefits of AI is its ability to draft copy for various disciplines, from social media posts to...
by Hayley Shave | Nov 23, 2022 | Marketing Inspiration, Marketing Tips
As the UK turns colder, now is the time to hunker down, get those warm pyjamas on and curl up in front of the roaring fire…or radiator. But, while we are settling in for the long winter ahead, we mustn’t slip and let our businesses hibernate too. Wintertime...
by Hayley Shave | Nov 9, 2022 | Marketing Inspiration, Marketing Resources, Marketing Tips, News
It’s easy to assume a looming recession has only a negative impact on business, but it doesn’t have to be that way. In fact, many businesses thrive during recessions because they’re able to adapt and thrive in the face of uncertainty. The key is...
by Hayley Shave | Oct 12, 2022 | Marketing Resources, Marketing Tips
Hayley Shave, Managing Director at The Bridge Marketing, is an ardent believer in the power of good content to boost your marketing. The ability to build value into your brand and communicate that value to clients through marketing content is essential to the...
by Hayley Shave | Sep 14, 2022 | Marketing Inspiration, Marketing Resources, Marketing Tips
Unsurprisingly the word ‘Recession’ has many business owners reaching for the financial brakes and frantically reviewing their expenses and outgoings. During the 2008 recession many businesses chose to stop their marketing activity as one of the quickest ways to...
by Hayley Shave | Aug 29, 2022 | Marketing Resources, Marketing Tips
With 3.5 billion people using social media – and that number growing day by day, nearly half the world’s population is on a social media platform of some kind. So, it’s undeniably an essential way to showcase your brand and business. For businesses, big or small,...
