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Bridge Insights

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

Keep It local – Why partnering with a local marketing agency makes perfect sense

For business owners looking to develop their marketing strategy and delivery, a decision that often crops up is whether to opt for a big, bustling London agency or to stay close to home with a local marketing agency. While London agencies certainly have their merits,...

The Bridge Marketing announces comprehensive website refresh services for businesses

In today’s fast-paced digital landscape, maintaining a fresh and up-to-date website is crucial for businesses looking to stay competitive. Recognising the importance of regular website updates, The Bridge Marketing is excited to offer comprehensive website refresh...

How to identify your ideal client, and secure their business, in 5 easy steps.

Jan 25, 2022 | Marketing Inspiration, Marketing Tips

Making your business a runaway success is easy. All you have to do is identify your ideal client. Once you’ve found them, it’s simply a case of sitting back and watching the profits roll in from their repeated custom. Just be sure to prepare yourself for the steady...

E-commerce is booming, but are your customers happy?

Nov 4, 2021 | Marketing Inspiration

The pandemic triggered a boom in e-commerce sales and it looks as if it’s here to stay. But with the rise of online sales, are you delivering the best side of your business AND most importantly what your customers want? Over the course of the pandemic, 68% of...

5 benefits of putting your business on social media

May 11, 2021 | Marketing Inspiration, Marketing Tips

Social media may have been around for a while (since 1997 apparently), but using it as a marketing tool has taken a little while to become the norm. Today however it is the fastest growing marketing trend and 90% of businesses are now using social media to get their...

How to make the most of virtual networking events

Apr 19, 2021 | Marketing Tips

Virtual networking for businesses has become our reality. And with Face-to-face events still a while off yet The Bridge Marketing shares its top tips on how to get the most from virtual networking. In some ways the internet has made it easier to connect, with Zoom and...

5 webinar stats you should know

Mar 15, 2021 | Marketing Resources, Marketing Tips

Webinars have seen a huge surge in popularity due to COVID. They are being used daily for networking and events, offering the possibility to connect to potential clients, hold discussions, undertake training and hold big meetings – but what do you actually know about...

Show, Don’t Tell.

Feb 22, 2021 | Marketing Inspiration, Marketing Tips

When it comes to video, should your business be talking less and saying more? If we were to meet, and you had one minute to tell me about yourself, what would you say? There’s a lot to tell, and not much time to tell it. What do you keep in and what do you leave out?...