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5 benefits of putting your business on social media

by | May 11, 2021

Social media may have been around for a while (since 1997 apparently), but using it as a marketing tool has taken a little while to become the norm. Today however it is the fastest growing marketing trend and 90% of businesses are now using social media to get their business message out there, showcase their services and get business leads.

Once you have identified the right platform for your marketing and the best way to grab your audience’s attention social media marketing can be incredibly cost effective and far reaching. Quite literally putting your business offering in the palm of your customers hands.

Still not sure if you should be advertising on platforms such as Facebook, Insta, Clubhouse or Twitter (to name a few)? Here are just a few benefits:

  1. Improves brand recognition

By regularly posting, it allows constant interaction and insight into what you do. Plus, using your branding or a traceable theme allows clients to instantly recognise your company. Once clients become familiar with your business, they are more likely to recommend your brand to friends and family, therefore increasing your brand reach.

  1. Improves brand loyalty

Promoting your business on social media offers the opportunity for existing clients to express their views on your business. This can be positive, as it gives exposure to people’s opinions and shapes your business reputation, which can be helpful for prospective clients to read. However, it also does open the opportunity for your business to receive more critical feedback. But in certain cases, this can be used as an opportunity to pinpoint issues and improve satisfaction levels, which in turn can increase brand loyalty.

  1. Improves conversion rates

Social media can be used to target potential clients, especially when it comes to boosting posts on Facebook and Instagram where you can specify your intended audience. This also increases your brand visibility and creates more leads to your website, meaning the chance of website conversions also increases.

  1. Reduces your costs

The benefit of social media marketing is that it is relatively inexpensive and pretty simple to use, meaning it can be an efficient way for a company to gain traction with their products/services and regularly monitor who is engaging with each platform.

  1. improves SEO ranking

Having Facebook, Twitter, Instagram, or LinkedIn may not directly improve your search rankings, but it will direct traffic to your main website. Your social media pages will show up on search results when looking up your business on Google or if someone is looking for a related service, leading to wider visibility and improving your overall SEO ranking.

Unsurprisingly, social media marketing has become an integral part of many business’ marketing plans, regardless of size or nature. It’s a simple and easy opportunity to promote your business in a cost-effective way, so why would you not make the most of it?

Are you ready to put your company on the map with social media marketing? Contact The Bridge Marketing to find out more about how we can support you as a business.