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6 Ways to update your social media content and engage your audience
With 3.5 billion people using social media – and that number growing day by day, nearly half the world’s population is on a social media platform of some kind. So, it’s undeniably an essential way to showcase your brand and business. For businesses, big or small,...
Where should you be spending your marketing budget?
As a business owner it can be a daunting task to create a marketing strategy, choose where to spend your marketing budget and decide which of the many different marketing activities to focus your efforts. It’s important to note that your marketing budget is an...
Websites: How to make your customers want to stay
In 2021, we saw years of digital growth happen in the space of a few months. This means, now more than ever, your website has become an essential part of your customer’s digital journey. But did you know 45% of web content went unseen in 2020? And an additional 47% of...
Why it’s time to stop selling and start educating
We both run businesses. And we both know that keeping our businesses alive relies on our ability to sell what we offer. So, what I’m going to say next might seem a little unintuitive, but please hear me out. It’s time to stop selling and start educating. Say what now?...
Does your marketing strategy support your customer buying process?
When evaluating your marketing strategy, consider that the average person is interrupted hundreds of times every day by the likes of cold calls, spam, and online ads, and they’re jaded. Many now rely on ad blockers, caller ID, and spam filters to minimise this...
Why marketing training is essential for businesses
Marketing is pivotal to business growth and brand recognition. New channels and techniques are being introduced every day to help businesses get better results from their efforts. Yet, few companies actively educate their staff about the new techniques and tools...
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