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Bridge Insights

Why marketing agencies still matter in an AI world

We’re living in a time of remarkable technological advancement. AI tools like ChatGPT are transforming how we work, communicate and even think about creativity. It’s fast, it’s clever, and yes, it’s incredibly impressive. But amidst all the noise, there’s one question I’ve heard more and more lately: Do businesses still need marketing agencies?

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

Keep It local – Why partnering with a local marketing agency makes perfect sense

For business owners looking to develop their marketing strategy and delivery, a decision that often crops up is whether to opt for a big, bustling London agency or to stay close to home with a local marketing agency. While London agencies certainly have their merits,...

Your business MUST communicate during these strange times – here’s why and what to do.

Sep 14, 2022 | Marketing Inspiration, Marketing Resources, Marketing Tips

Unsurprisingly the word ‘Recession’ has many business owners reaching for the financial brakes and frantically reviewing their expenses and outgoings. During the 2008 recession many businesses chose to stop their marketing activity as one of the quickest ways to...

6 Ways to update your social media content and engage your audience

Aug 29, 2022 | Marketing Resources, Marketing Tips

With 3.5 billion people using social media – and that number growing day by day, nearly half the world’s population is on a social media platform of some kind. So, it’s undeniably an essential way to showcase your brand and business. For businesses, big or small,...

Where should you be spending your marketing budget?

Aug 13, 2022 | Marketing Tips, News

As a business owner it can be a daunting task to create a marketing strategy, choose where to spend your marketing budget and decide which of the many different marketing activities to focus your efforts. It’s important to note that your marketing budget is an...

Websites: How to make your customers want to stay

Jul 12, 2022 | Marketing Resources, Marketing Tips

In 2021, we saw years of digital growth happen in the space of a few months. This means, now more than ever, your website has become an essential part of your customer’s digital journey. But did you know 45% of web content went unseen in 2020? And an additional 47% of...

Why it’s time to stop selling and start educating

Mar 8, 2022 | News

We both run businesses. And we both know that keeping our businesses alive relies on our ability to sell what we offer. So, what I’m going to say next might seem a little unintuitive, but please hear me out. It’s time to stop selling and start educating. Say what now?...

Does your marketing strategy support your customer buying process?

Feb 18, 2022 | News

When evaluating your marketing strategy, consider that the average person is interrupted hundreds of times every day by the likes of cold calls, spam, and online ads, and they’re jaded. Many now rely on ad blockers, caller ID, and spam filters to minimise this...