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Bridge Insights

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

Keep It local – Why partnering with a local marketing agency makes perfect sense

For business owners looking to develop their marketing strategy and delivery, a decision that often crops up is whether to opt for a big, bustling London agency or to stay close to home with a local marketing agency. While London agencies certainly have their merits,...

The Bridge Marketing announces comprehensive website refresh services for businesses

In today’s fast-paced digital landscape, maintaining a fresh and up-to-date website is crucial for businesses looking to stay competitive. Recognising the importance of regular website updates, The Bridge Marketing is excited to offer comprehensive website refresh...

AI is here, but how can marketers leverage it?

Jun 8, 2023 | Marketing Tips

Artificial intelligence (AI) has become a game-changer in the marketing industry, allowing marketers to automate and optimise their processes. One of the most significant benefits of AI is its ability to draft copy for various disciplines, from social media posts to...

The Difference between Sales and Marketing

Jun 7, 2023 | Marketing Inspiration, News

Occasionally, when you are putting yourself ‘out there’ as someone that can help small businesses with their marketing, we come across the great Sales v Marketing quandary. The client is in a state of perplexity or uncertainty over what to do to generate more...

How to adjust your seasonal marketing campaigns for Wintertime love-ins

Nov 23, 2022 | Marketing Inspiration, Marketing Tips

As the UK turns colder, now is the time to hunker down, get those warm pyjamas on and curl up in front of the roaring fire...or radiator. But, while we are settling in for the long winter ahead, we mustn’t slip and let our businesses hibernate too. Wintertime...

Hit 2023 with momentum – what you need to do now to prepare

Nov 9, 2022 | Marketing Inspiration, Marketing Resources, Marketing Tips, News

It's easy to assume a looming recession has only a negative impact on business, but it doesn't have to be that way. In fact, many businesses thrive during recessions because they're able to adapt and thrive in the face of uncertainty. The key is knowing how to...

Briefing your content writer to get the best results

Oct 12, 2022 | Marketing Resources, Marketing Tips

Hayley Shave, Managing Director at The Bridge Marketing, is an ardent believer in the power of good content to boost your marketing. The ability to build value into your brand and communicate that value to clients through marketing content is essential to the...

Your business MUST communicate during these strange times – here’s why and what to do.

Sep 14, 2022 | Marketing Inspiration, Marketing Resources, Marketing Tips

Unsurprisingly the word ‘Recession’ has many business owners reaching for the financial brakes and frantically reviewing their expenses and outgoings. During the 2008 recession many businesses chose to stop their marketing activity as one of the quickest ways to...