by Hayley Shave | Jun 7, 2023 | Marketing Inspiration, News
Occasionally, when you are putting yourself ‘out there’ as someone that can help small businesses with their marketing, we come across the great Sales v Marketing quandary. The client is in a state of perplexity or uncertainty over what to do to generate more...
by Hayley Shave | Nov 23, 2022 | Marketing Inspiration, Marketing Tips
As the UK turns colder, now is the time to hunker down, get those warm pyjamas on and curl up in front of the roaring fire…or radiator. But, while we are settling in for the long winter ahead, we mustn’t slip and let our businesses hibernate too. Wintertime...
by Hayley Shave | Nov 9, 2022 | Marketing Inspiration, Marketing Resources, Marketing Tips, News
It’s easy to assume a looming recession has only a negative impact on business, but it doesn’t have to be that way. In fact, many businesses thrive during recessions because they’re able to adapt and thrive in the face of uncertainty. The key is...
by Hayley Shave | Oct 12, 2022 | Marketing Resources, Marketing Tips
Hayley Shave, Managing Director at The Bridge Marketing, is an ardent believer in the power of good content to boost your marketing. The ability to build value into your brand and communicate that value to clients through marketing content is essential to the...
by Hayley Shave | Sep 14, 2022 | Marketing Inspiration, Marketing Resources, Marketing Tips
Unsurprisingly the word ‘Recession’ has many business owners reaching for the financial brakes and frantically reviewing their expenses and outgoings. During the 2008 recession many businesses chose to stop their marketing activity as one of the quickest ways to...
