by Hayley Shave | Oct 4, 2023 | Marketing Resources, Marketing Tips
PR isn’t just for big businesses, or big budgets. In the glory days of media, sizeable portions of PR budgets would be used for schmoosing journalists, so access to those precious column inches could be gained. But the world has changed, and in these lean times, where...
by Hayley Shave | Sep 30, 2023 | Marketing Inspiration, Marketing Resources
Okay, I’ll admit it: if you took a quick look at my LinkedIn profile, you’d quickly realise that I’m not the best at keeping our company blog updated. But here’s the twist – despite my shortcomings in this area, I’m constantly preaching...
by Hayley Shave | Jul 14, 2023 | Marketing Inspiration, Marketing Tips
Marketing a small business can be a daunting task, leaving many owners wondering where to even begin. To shed some light on this topic, we speak to Hayley Shave, Managing Director of The Bridge Marketing, who shares her expertise and insights. As a small business...
by Hayley Shave | Jun 29, 2023 | Marketing Tips, News
In today’s digital age, data plays a crucial role in shaping business strategies and making informed decisions. For years, Google Analytics has been the go-to platform for businesses to gain insights into their website performance and user behaviour. However,...
by Hayley Shave | Jun 8, 2023 | Marketing Tips
Artificial intelligence (AI) has become a game-changer in the marketing industry, allowing marketers to automate and optimise their processes. One of the most significant benefits of AI is its ability to draft copy for various disciplines, from social media posts to...
