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Is blogging for SEO still relevant? 5 reasons why the answer is yes!

Is blogging for SEO still relevant? 5 reasons why the answer is yes!

by Hayley Shave | Sep 30, 2023 | Marketing Inspiration, Marketing Resources

Okay, I’ll admit it: if you took a quick look at my LinkedIn profile, you’d quickly realise that I’m not the best at keeping our company blog updated. But here’s the twist – despite my shortcomings in this area, I’m constantly preaching...
Mastering marketing – essential steps for small business success

Mastering marketing – essential steps for small business success

by Hayley Shave | Jul 14, 2023 | Marketing Inspiration, Marketing Tips

Marketing a small business can be a daunting task, leaving many owners wondering where to even begin. To shed some light on this topic, we speak to Hayley Shave, Managing Director of The Bridge Marketing, who shares her expertise and insights. As a small business...
Are you ready for Google Analytics 4 replacing Universal Analytics?

Are you ready for Google Analytics 4 replacing Universal Analytics?

by Hayley Shave | Jun 29, 2023 | Marketing Tips, News

In today’s digital age, data plays a crucial role in shaping business strategies and making informed decisions. For years, Google Analytics has been the go-to platform for businesses to gain insights into their website performance and user behaviour. However,...
AI is here, but how can marketers leverage it?

AI is here, but how can marketers leverage it?

by Hayley Shave | Jun 8, 2023 | Marketing Tips

Artificial intelligence (AI) has become a game-changer in the marketing industry, allowing marketers to automate and optimise their processes. One of the most significant benefits of AI is its ability to draft copy for various disciplines, from social media posts to...
The Difference between Sales and Marketing

The Difference between Sales and Marketing

by Hayley Shave | Jun 7, 2023 | Marketing Inspiration, News

Occasionally, when you are putting yourself ‘out there’ as someone that can help small businesses with their marketing, we come across the great Sales v Marketing quandary. The client is in a state of perplexity or uncertainty over what to do to generate more...
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