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Why marketing agencies still matter in an AI world

Why marketing agencies still matter in an AI world

by Hayley Shave | Aug 28, 2025 | Marketing Inspiration

By Laura Blyth, Director at The Bridge Marketing We’re living in a time of remarkable technological advancement. AI tools like ChatGPT are transforming how we work, communicate and even think about creativity. It’s fast, it’s clever, and yes, it’s incredibly...
Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

by Hayley Shave | Oct 11, 2024 | Marketing Inspiration

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley...
How to get your business noticed this January

How to get your business noticed this January

by Hayley Shave | Dec 20, 2023 | Marketing Inspiration

Want to expand your marketing efforts this year? Then this guide is your best place to start. Our media calendar is stuffed with great ideas to fill your social media channels and blog with timely and captivating content. Read on to discover plenty of relevant topics...
Is blogging for SEO still relevant? 5 reasons why the answer is yes!

Is blogging for SEO still relevant? 5 reasons why the answer is yes!

by Hayley Shave | Sep 30, 2023 | Marketing Inspiration, Marketing Resources

Okay, I’ll admit it: if you took a quick look at my LinkedIn profile, you’d quickly realise that I’m not the best at keeping our company blog updated. But here’s the twist – despite my shortcomings in this area, I’m constantly preaching...
Mastering marketing – essential steps for small business success

Mastering marketing – essential steps for small business success

by Hayley Shave | Jul 14, 2023 | Marketing Inspiration, Marketing Tips

Marketing a small business can be a daunting task, leaving many owners wondering where to even begin. To shed some light on this topic, we speak to Hayley Shave, Managing Director of The Bridge Marketing, who shares her expertise and insights. As a small business...
The Difference between Sales and Marketing

The Difference between Sales and Marketing

by Hayley Shave | Jun 7, 2023 | Marketing Inspiration, News

Occasionally, when you are putting yourself ‘out there’ as someone that can help small businesses with their marketing, we come across the great Sales v Marketing quandary. The client is in a state of perplexity or uncertainty over what to do to generate more...
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