How to identify your ideal client, and secure their business, in 5 easy steps.
25th January 2022
Making your business a runaway success is easy. All you have to do is identify your ideal client. Once you’ve...
E-commerce is booming, but are your customers happy?
4th November 2021
The pandemic triggered a boom in e-commerce sales and it looks as if it’s here to stay. But with the...
5 benefits of putting your business on social media
11th May 2021
Social media may have been around for a while (since 1997 apparently), but using it as a marketing tool has...
Are blogs still relevant in 2021?
8th March 2021
Marketing 101 has always been to look at content creation. But is blogging still hitting the spot? Yes! With 409...
Show, Don’t Tell.
22nd February 2021
When it comes to video, should your business be talking less and saying more? If we were to meet, and...
Marketing your business in a post-pandemic world
15th February 2021
The future of how things will evolve in business has been accelerated by the pandemic and the global goal is...
Video marketing doesn’t have to break the bank
8th February 2021
Research suggests the majority of consumers now prefer to watch a product video than read through sales copy. So, it’s...
How to manage your remote team in a time of Covid
1st February 2021
The workplace as we know it has changed at a breath-taking pace. Gone (for now) are the open-plan office spaces,...
How do you plan in a time of constant change?
25th January 2021
There's no denying that change is good. It's necessary for business growth and helps brands stay relevant. As life and...
How and why you should start a podcast
11th January 2021
When it comes to cementing your industry credibility, increasing brand recognition, and growing your business, launching a podcast is your...
Creativity during Covid
4th January 2021
Creativity has helped us to stay connected despite the isolation of the pandemic. It’s made us resilient and supported our...
How do you adapt, survive, and thrive during these challenging times?
28th December 2020
Open your doors. Close them again. Cancel your bookings. Move your services online… with restrictions being changed, often at short...
TikTok marketing – Is it a fad or the future?
21st December 2020
With over 800 million users spending almost 52 minutes each day on TikTok, it's no surprise that many brands are adding...
How to adjust your seasonal marketing campaigns for Wintertime love-ins
14th December 2020
As the UK turns colder, now is the time to hunker down, get those warm pyjamas on and curl up...
Hit 2021 with momentum – what you need to do now to prepare
9th November 2020
Looking forward to 2020 being over? You’re not alone… So let’s waste no more time on this peculiar year and...
Your business MUST communicate during these strange times – here’s why and what to do.
2nd October 2020
Unsurprisingly the word ‘Recession’ has many business owners reaching for the financial brakes and frantically reviewing their expenses and outgoings....
Marketing ideas that don’t break the bank
28th September 2020
We can’t say it enough but now is not the time to be cancelling your marketing plans – it’s the...
Marketing has never been more important for businesses
17th August 2020
Marketing has never been more important for businesses. With fewer than 1% of all British businesses registered in the last...
The Bridge over troubled water
15th June 2020
When JFK said: “In a crisis, be aware of the danger, but recognise the opportunity,” he could have been talking...
Effective marketing needs to be followed by amazing CX
24th February 2020
As Hana Dickinson, MD of The Bridge, explains, effective marketing is a sure fire way to bring customers to your...
Brand strategy: What is your brand all about?
4th February 2020
If we're going to talk candidly about brand strategy, let’s get the bad news out of the way first. It...
December Marketing strategies for your business
28th November 2019
Looking for ideas to help fill your business’ marketing channels? Then you’ve come to the right place. Our media calendar...
Why you can’t not Click – the Clickbait debate
18th October 2019
The experts at The Bridge Marketing know that as the digital landscape grows, brands and influencers have to become more...
The Do’s and Dont’s of blog writing
7th October 2019
Hana Dickinson, Managing Director of The Bridge Marketing, and creator of SuffolkWire news website, is a passionate believer in the...
The Difference between Sales and Marketing
10th September 2019
Occasionally, when you are putting yourself ‘out there’ as someone that can help small businesses with their marketing, we come...
How to write a killer press release
9th August 2019
Hana Dickinson, MD of The Bridge – strategic marketing & PR specialists – and creator of SuffolkWire offers a guide to writing...
How to create a content plan for effective marketing
2nd August 2019
Hana Dickinson is the Managing Director of The Bridge and creator of SuffolkWire. Here, Hana explains how a content plan...
Key June dates for your marketing calendar
3rd June 2019
Whether your marketing department takes up the whole floor, or lives in your pocket, our media calendar is the perfect...
Marketing this May – important dates for your business
1st May 2019
As spring comes to life and the sun shines longer into the evening, what better time to shine a little...
The Bridge Marketing introduces April’s ‘Egg-stra’ special marketing tips…
1st April 2019
Looking to put a spring in your marketing efforts? Fancy establishing your niche as an industry influencer on LinkedIn or...
Spring into March with our marketing ideas
8th March 2019
If you’ve ever looked at your marketing channels and wondering what you should be writing, then this blog is the...
The Bridge Marketing offers marketing tips for a fabulous February
2nd February 2019
Want to show your marketing efforts some love this month? Let our monthly media calendar take you by the hand...
How to get your business noticed this January
3rd January 2019
Want to expand your marketing efforts this year? Then this guide is your best place to start. Our media calendar...
Your media calendar: November
26th October 2018
A media calendar is your secret weapon when it comes to finding inspiration for planning your marketing efforts. It will...
October is spookily full of marketing ideas
2nd October 2018
A media calendar is the marketing professional’s secret weapon for inspiring regular, focused and on-message social media and content marketing posts....
Find your niche and you’ll never be short of business
3rd September 2018
Hana Dickinson, MD of The Bridge – Strategic Marketing & PR Specialists – and creator of SuffolkWire has some key...
It’s time your business started making headlines
28th August 2018
Hana Dickinson, MD of The Bridge – Strategic Marketing & PR Specialists – and creator of SuffolkWire knows how to...
Why we launched SuffolkWire
24th July 2017
In May this year we launched SuffolkWire, a news website focused on sharing news, views and updates from Suffolk businesses...
Confidence is key to success
23rd January 2017
One thing I’ve learnt as a marketing consultant working with SMEs, is that every single one of the businesses that...
100 FREE Ideas to Improve Your Business
27th October 2016
Looking for ways to kick your business up to the next level? Great! Read our 100 free ideas to improve your business...
Logo design shouldn’t be expensive
20th September 2013
Listening to Radio 4 today I caught the tail end of a programme about logos and logo design. The usual...
Why can’t we vote online?
29th March 2013
Why can't we vote online? Like many others we just received our voting cards for local elections. 2013 and we...
Debunking cosmetics ads
1st February 2013
I wanted to write a blog debunking cosmetics ads because I find them laughable. Liposomes, three-dimensional pigments, salicylic acid, vitamin...
British Gas and the Informative Ad
28th November 2012
It's rare that you come across a great advertising example in this day and age - especially with so many...
Smart Car “fun for two” advert – what a beauty!
5th October 2012
Now if you want an advert that sums up perfectly the brand message and product ethos as well as demonstrating...
Mercedes Benz totally gets Social Media
31st October 2011
Another shining example of innovative thinking. Back in February Mercedes Benz proved the power of Mercedes social media when it...