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Bridge Insights

Why marketing agencies still matter in an AI world

We’re living in a time of remarkable technological advancement. AI tools like ChatGPT are transforming how we work, communicate and even think about creativity. It’s fast, it’s clever, and yes, it’s incredibly impressive. But amidst all the noise, there’s one question I’ve heard more and more lately: Do businesses still need marketing agencies?

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

Keep It local – Why partnering with a local marketing agency makes perfect sense

For business owners looking to develop their marketing strategy and delivery, a decision that often crops up is whether to opt for a big, bustling London agency or to stay close to home with a local marketing agency. While London agencies certainly have their merits,...

Brand strategy: What is your brand all about?

Feb 4, 2020 | Marketing Inspiration, Marketing Tips

If we're going to talk candidly about brand strategy, let’s get the bad news out of the way first. It isn’t actually you, or even professionals like us, who get to create your brand. In fact, that job falls to everyone else, at least according to one of the leading...

Event marketing is the game changer your business needs

Jan 8, 2020 | Marketing Tips

Sometimes the best way to get yourself noticed in this world of social media, paid advertising and digital content is to get out there and see the whites of your customer’s eyes. Hana Dickinson, MD at The Bridge Marketing explains why event marketing is a great way to...

December Marketing strategies for your business

Nov 28, 2019 | Marketing Inspiration

Looking for ideas to help fill your business’ marketing channels? Then you’ve come to the right place. Our media calendar is your one stop shop for inspiring and generating material for your social media posts and beyond. As it happens, December has plenty of gifts to...

Consistency – the secret to building a digital audience?

Nov 5, 2019 | Marketing Tips

Growing a website audience isn't straightforward, especially if you are starting from scratch. In fact, it can almost seem impossible. The great news is that you are entering a digital world that has lots of customers in it, all looking for the latest unique and...

Why you can’t not Click – the Clickbait debate

Oct 18, 2019 | Marketing Inspiration

The experts at The Bridge Marketing know that as the digital landscape grows, brands and influencers have to become more inventive at grabbing audience attention. One of the most popular tactics to achieve this comes in the form of Clickbait – creating content...

The Do’s and Dont’s of blog writing

Oct 7, 2019 | Marketing Inspiration, Marketing Tips

Hana Dickinson, Managing Director of The Bridge Marketing, and creator of SuffolkWire news website, is a passionate believer in the power of the blog to boost your brand… and bottom line. Here she shares some tips to get you reaping the benefits of blogging, whilst...