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Free Marketing Health Checks Are Back

The Bridge Marketing is pleased to offer free marketing health audits for small businesses and charities in East Anglia.

Why marketing agencies still matter in an AI world

We’re living in a time of remarkable technological advancement. AI tools like ChatGPT are transforming how we work, communicate and even think about creativity. It’s fast, it’s clever, and yes, it’s incredibly impressive. But amidst all the noise, there’s one question I’ve heard more and more lately: Do businesses still need marketing agencies?

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

How to get your business noticed this January

Dec 20, 2023 | Marketing Inspiration

Want to expand your marketing efforts this year? Then this guide is your best place to start. Our media calendar is stuffed with great ideas to fill your social media channels and blog with timely and captivating content. Read on to discover plenty of relevant topics...

Boost your business with The Bridge Marketing’s exclusive Black Friday social media marketing offer!

Nov 23, 2023 | Exclusive Offers, News

In the dynamic landscape of digital marketing, a robust social media strategy is the key to unlocking unparalleled success for your business. If you find yourself struggling to navigate the ever-evolving world of social media, The Bridge Marketing has a Black Friday...

The art of storytelling – how your brand story could unlock new customers

Oct 26, 2023 | Marketing Tips

In a sea of brands vying for attention, it's the authentic and compelling stories that stand out. The brands that can weave these narratives effectively demonstrate their position, connect with their audience, and attract new customers. So, what's the secret to...

Why saying no to salespeople can benefit you

Oct 17, 2023 | Marketing Tips

Whether you’re a sole trader who occasionally throws your selling hat on to generate new business, or you have a team of seasoned pros who speak of sales funnels and prospects, the fact is sales and selling is a necessary function for any business. And for those who...

What’s going on with PR these days?

Oct 4, 2023 | Marketing Resources, Marketing Tips

PR isn’t just for big businesses, or big budgets. In the glory days of media, sizeable portions of PR budgets would be used for schmoosing journalists, so access to those precious column inches could be gained. But the world has changed, and in these lean times, where...

Is blogging for SEO still relevant? 5 reasons why the answer is yes!

Sep 30, 2023 | Marketing Inspiration, Marketing Resources

Okay, I'll admit it: if you took a quick look at my LinkedIn profile, you'd quickly realise that I'm not the best at keeping our company blog updated. But here's the twist – despite my shortcomings in this area, I'm constantly preaching to our clients about the...