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Bridge Insights

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

Keep It local – Why partnering with a local marketing agency makes perfect sense

For business owners looking to develop their marketing strategy and delivery, a decision that often crops up is whether to opt for a big, bustling London agency or to stay close to home with a local marketing agency. While London agencies certainly have their merits,...

The Bridge Marketing announces comprehensive website refresh services for businesses

In today’s fast-paced digital landscape, maintaining a fresh and up-to-date website is crucial for businesses looking to stay competitive. Recognising the importance of regular website updates, The Bridge Marketing is excited to offer comprehensive website refresh...

The art of storytelling – how your brand story could unlock new customers

Oct 26, 2023 | Marketing Tips

In a sea of brands vying for attention, it's the authentic and compelling stories that stand out. The brands that can weave these narratives effectively demonstrate their position, connect with their audience, and attract new customers. So, what's the secret to...

Why saying no to salespeople can benefit you

Oct 17, 2023 | Marketing Tips

Whether you’re a sole trader who occasionally throws your selling hat on to generate new business, or you have a team of seasoned pros who speak of sales funnels and prospects, the fact is sales and selling is a necessary function for any business. And for those who...

What’s going on with PR these days?

Oct 4, 2023 | Marketing Resources, Marketing Tips

PR isn’t just for big businesses, or big budgets. In the glory days of media, sizeable portions of PR budgets would be used for schmoosing journalists, so access to those precious column inches could be gained. But the world has changed, and in these lean times, where...

Is blogging for SEO still relevant? 5 reasons why the answer is yes!

Sep 30, 2023 | Marketing Inspiration, Marketing Resources

Okay, I'll admit it: if you took a quick look at my LinkedIn profile, you'd quickly realise that I'm not the best at keeping our company blog updated. But here's the twist – despite my shortcomings in this area, I'm constantly preaching to our clients about the...

Mastering marketing – essential steps for small business success

Jul 14, 2023 | Marketing Inspiration, Marketing Tips

Marketing a small business can be a daunting task, leaving many owners wondering where to even begin. To shed some light on this topic, we speak to Hayley Shave, Managing Director of The Bridge Marketing, who shares her expertise...

Are you ready for Google Analytics 4 replacing Universal Analytics?

Jun 29, 2023 | Marketing Tips, News

In today's digital age, data plays a crucial role in shaping business strategies and making informed decisions. For years, Google Analytics has been the go-to platform for businesses to gain insights into their website performance and user behaviour. However, Google...