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Bridge Insights

Why marketing agencies still matter in an AI world

We’re living in a time of remarkable technological advancement. AI tools like ChatGPT are transforming how we work, communicate and even think about creativity. It’s fast, it’s clever, and yes, it’s incredibly impressive. But amidst all the noise, there’s one question I’ve heard more and more lately: Do businesses still need marketing agencies?

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

Keep It local – Why partnering with a local marketing agency makes perfect sense

For business owners looking to develop their marketing strategy and delivery, a decision that often crops up is whether to opt for a big, bustling London agency or to stay close to home with a local marketing agency. While London agencies certainly have their merits,...

Are hashtags still relevant?

Sep 20, 2019 | Marketing Tips

It’s been over a decade since social media changed the meaning of the octothorpe (#). Once traditionally used as a number or a £ sign, it’s now more commonly known as a hash for social media and digital promotion hashtags. The internet moves quickly and trends often...

Meet The Bridge Marketing team!!

Sep 20, 2019 | Clients, News

We are a modern, independent creative marketing company nestled in the heart of Suffolk. We are beyond marketing, working with our clients to create powerful collaborations to turbocharge their business. From idea to delivery, we work with businesses to create...

Tidy House, Tidy Mind – Why businesses need a good spring clean

Aug 21, 2019 | Marketing Tips

Whether you’ve been around for five years or 50, it’s important to stay on top of your products, processes and services by regularly reviewing, updating and sometimes retiring altogether. It sounds like a lot of hard work, but it keeps your business efficient and...

How to write a killer press release

Aug 9, 2019 | Marketing Inspiration

Hana Dickinson, MD of The Bridge – strategic marketing & PR specialists – and creator of SuffolkWire offers a guide to writing a press release that will get your business results. Firstly, is your story is interesting to others? The aim is to get people talking...

How to create a content plan for effective marketing

Aug 2, 2019 | Marketing Inspiration

Hana Dickinson is the Managing Director of The Bridge and creator of SuffolkWire. Here, Hana explains how a content plan is key to getting meaningful results from your marketing efforts. So, you have your business objectives and a robust plan, and you're ready to...

Key June dates for your marketing calendar

Jun 3, 2019 | Marketing Inspiration

Whether your marketing department takes up the whole floor, or lives in your pocket, our media calendar is the perfect one-stop idea generator for showing off your business’ bronzed summer body via your social media and marketing channels. Local calendar It’s Suffolk...