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Bridge Insights

Why marketing agencies still matter in an AI world

We’re living in a time of remarkable technological advancement. AI tools like ChatGPT are transforming how we work, communicate and even think about creativity. It’s fast, it’s clever, and yes, it’s incredibly impressive. But amidst all the noise, there’s one question I’ve heard more and more lately: Do businesses still need marketing agencies?

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

Keep It local – Why partnering with a local marketing agency makes perfect sense

For business owners looking to develop their marketing strategy and delivery, a decision that often crops up is whether to opt for a big, bustling London agency or to stay close to home with a local marketing agency. While London agencies certainly have their merits,...

Marketing has never been more important for businesses

Aug 17, 2020 | Marketing Inspiration

Marketing has never been more important for businesses. With fewer than 1% of all British businesses registered in the last eight years having managed to scale up, what is preventing so many businesses from reaching their full potential? It’s all about having the...

Working with a marketing agency makes sense post-covid

Aug 14, 2020 | Marketing Tips

Where is your marketing team right now? And I'm not talking about their physical location, but the places they’re taking your business. After all, a kitchen table is as good a location as any to plan and implement a marketing strategy, as long as you know what you’re...

The Bridge over troubled water

Jun 15, 2020 | Marketing Inspiration

When JFK said: “In a crisis, be aware of the danger, but recognise the opportunity,” he could have been talking about right now. These last few months have put incredible strain on the economy, upended society as we knew it, and brought tragedy to more people’s...

Use feedback to strengthen your brand

Mar 24, 2020 | Marketing Tips

Although for many businesses hiring and spending in general is on hold while we deal with COVID-19, we can use this time to put the processes and procedures in place to ensure, when things pick up again (and they will), you're well placed to harness the power of...

Success starts with the right company culture

Mar 3, 2020 | Marketing Tips

Updated 24th March 2020 amind COVID-19 social distancing situation. Now more than ever we should be focusing on bringing our company culture to life. Those businesses that are leading by example, communicating well and living their values will emerge far stronger than...

Effective marketing needs to be followed by amazing CX

Feb 24, 2020 | Marketing Inspiration, Marketing Resources

As Hana Dickinson, MD of The Bridge, explains, effective marketing is a sure fire way to bring customers to your door, but once they’re through the door… that’s when the real work begins. So you’ve done your marketing right, and everyone is taking notice of you....