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Bridge Insights

Why marketing agencies still matter in an AI world

We’re living in a time of remarkable technological advancement. AI tools like ChatGPT are transforming how we work, communicate and even think about creativity. It’s fast, it’s clever, and yes, it’s incredibly impressive. But amidst all the noise, there’s one question I’ve heard more and more lately: Do businesses still need marketing agencies?

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

Keep It local – Why partnering with a local marketing agency makes perfect sense

For business owners looking to develop their marketing strategy and delivery, a decision that often crops up is whether to opt for a big, bustling London agency or to stay close to home with a local marketing agency. While London agencies certainly have their merits,...

Creativity during Covid

Jan 4, 2021 | Marketing Inspiration

Creativity has helped us to stay connected despite the isolation of the pandemic. It’s made us resilient and supported our mental health. Seeing people join forces through a global pandemic and seeing how businesses have adapted their products and services to remain...

How do you adapt, survive, and thrive during these challenging times?

Dec 28, 2020 | Marketing Inspiration, Marketing Tips

Open your doors. Close them again. Cancel your bookings. Move your services online… with restrictions being changed, often at short notice, it can feel like everything is out of your control. However, there are things you can control. So, sit down, take a deep breath,...

TikTok marketing – Is it a fad or the future?

Dec 21, 2020 | Marketing Inspiration, Marketing Tips

With over 800 million users spending almost 52 minutes each day on TikTok, it's no surprise that many brands are adding the popular social media platform to their brand strategy. If you want to reach Generation Z, TikTok's audience demographic - 40% of users are aged...

Because office tea is complicated enough

Oct 19, 2020 | News

My Monday to Friday is always the same. There’s the mad rush in the mornings, making sure that everyone has what they want/need for the day, the kids to be dressed, fed and teeth cleaned, then dog needs to be fed, watered and walked. My husband usually has left the...

Marketing ideas that don’t break the bank

Sep 28, 2020 | Marketing Inspiration, Marketing Resources, Marketing Tips

We can’t say it enough but now is not the time to be cancelling your marketing plans – it’s the time to get clever with what you’re doing.... ....We’ve compiled some examples of simple marketing ploys that have reaped big rewards. Jo Malone’s ‘empty bag’ stunt Back...

The new Instagram feature that has left everyone Reeling…

Aug 27, 2020 | Marketing Tips

Social Media has become a crucial and core element of marketing strategy. However, social media platforms are constantly changing and adding knew features to try and keep ahead of the curve, making it hard for businesses to keep up. Earlier this month, Instagram added...