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Bridge Insights

Why marketing agencies still matter in an AI world

We’re living in a time of remarkable technological advancement. AI tools like ChatGPT are transforming how we work, communicate and even think about creativity. It’s fast, it’s clever, and yes, it’s incredibly impressive. But amidst all the noise, there’s one question I’ve heard more and more lately: Do businesses still need marketing agencies?

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley explores the key strategies that every organisation should employ to handle a communications crisis effectively and maintain trust, credibility, and professionalism in the face of unexpected challenges.

Keep It local – Why partnering with a local marketing agency makes perfect sense

For business owners looking to develop their marketing strategy and delivery, a decision that often crops up is whether to opt for a big, bustling London agency or to stay close to home with a local marketing agency. While London agencies certainly have their merits,...

Show, Don’t Tell.

Feb 22, 2021 | Marketing Inspiration, Marketing Tips

When it comes to video, should your business be talking less and saying more? If we were to meet, and you had one minute to tell me about yourself, what would you say? There’s a lot to tell, and not much time to tell it. What do you keep in and what do you leave out?...

Marketing your business in a post-pandemic world

Feb 15, 2021 | Marketing Inspiration

The future of how things will evolve in business has been accelerated by the pandemic and the global goal is to recover in the best way we possibly can, given the circumstances. What is clear, is that the digital world is going to flourish. A rise in remote working,...

Video marketing doesn’t have to break the bank 

Feb 8, 2021 | Marketing Inspiration, Marketing Resources, Marketing Tips

Research suggests the majority of consumers now prefer to watch a product video than read through sales copy. So, it’s no surprise that an industry-wide survey found 88% of marketing teams were planning to spend more of their budgets on video production in 2021. But...

How to manage your remote team in a time of Covid

Feb 1, 2021 | Marketing Inspiration, Marketing Tips

The workplace as we know it has changed at a breath-taking pace. Gone (for now) are the open-plan office spaces, packed meeting rooms, and photocopier chats. Instead, we find ourselves in a virtual world of online meetings, instant messaging, and shared documents...

How do you plan in a time of constant change? 

Jan 25, 2021 | Marketing Inspiration, Marketing Tips

There's no denying that change is good. It's necessary for business growth and helps brands stay relevant. As life and business strategist Tony Robbins once said, "By changing nothing, nothing changes." Yet, in these uncertain times, adapting to constant change can...

How and why you should start a podcast 

Jan 11, 2021 | Marketing Inspiration, Marketing Resources, Marketing Tips

When it comes to cementing your industry credibility, increasing brand recognition, and growing your business, launching a podcast is your secret weapon. It’s also a great tool for networking and gaining access to industry contacts too. And most importantly, with a...