by Hayley Shave | Aug 28, 2025 | Marketing Inspiration
By Laura Blyth, Director at The Bridge Marketing We’re living in a time of remarkable technological advancement. AI tools like ChatGPT are transforming how we work, communicate and even think about creativity. It’s fast, it’s clever, and yes, it’s incredibly...
by Hayley Shave | Oct 11, 2024 | Marketing Inspiration
Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley...
by Hayley Shave | Nov 28, 2012 | Marketing Inspiration
It’s rare that you come across a great advertising example in this day and age – especially with so many channels and the advent of streamed TV. However, watching TV last week I saw the latest British Gas advert. (Stick with me this gets marginally more...
