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Why marketing agencies still matter in an AI world

Why marketing agencies still matter in an AI world

by Hayley Shave | Aug 28, 2025 | Marketing Inspiration

By Laura Blyth, Director at The Bridge Marketing We’re living in a time of remarkable technological advancement. AI tools like ChatGPT are transforming how we work, communicate and even think about creativity. It’s fast, it’s clever, and yes, it’s incredibly...
Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

Navigating a communication crisis – lessons from the BBC’s mishap with Boris Johnson

by Hayley Shave | Oct 11, 2024 | Marketing Inspiration

Here, Hayley Shave, Managing Director of The Bridge Marketing, shares her insights on how businesses can turn communication missteps into valuable lessons. Using the recent BBC interview debacle involving Laura Kuenssberg and Boris Johnson as a case study, Hayley...
The Difference between Sales and Marketing

The Difference between Sales and Marketing

by Hayley Shave | Jun 7, 2023 | Marketing Inspiration, News

Occasionally, when you are putting yourself ‘out there’ as someone that can help small businesses with their marketing, we come across the great Sales v Marketing quandary. The client is in a state of perplexity or uncertainty over what to do to generate more...
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