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Smart Car “fun for two” advert – what a beauty!

by | Oct 5, 2012

Now if you want an advert that sums up perfectly the brand message and product ethos as well as demonstrating the expertise, skill and commitment behind the product – this Smart Car advert is your boy. With on-trend music (“You Rascal You” by Hanni El Khatib), fun yet impressive content and a somewhat edgy feel, this advert blew my mind. Using a skateboard as a metaphor for this fun 2-seater car, the pair of skaters perform tricks and stunts demonstrating just how much fun can be had with the Smart Car.

The campaign also included a YouTube takeover and a newspaper wrap of the Evening Standard – simple but effective and perfectly executed.

Well done to London agency Weapon7 for this pearl in a sea of mediocre TV adverts. We salute you!