Launching a Trampoline Park
30th August 2016
Very excited to be working with Jump Street on launching Essex’s first sole-purpose trampoline park!....
30th August 2016
We work with Jump Street Ltd to support the marketing and PR of their trampoline parks in Essex. Leisure marketing is a fiercely competitive area, so we work with Jump Street to make sure they are well positioned to capture their share of the market.
Background
Jump Street opened in Colchester in the summer of 2015 and has another park opening in Chelmsford towards the end of 2016. It offers exhilarating family fun and fitness in a soft, safe environment. Trampoline parks are taking off big time in the UK and we’ve seen a huge increase in competition since Jump Street opened its doors.
We have been working with them since the very beginning and have helped them to navigate the competitive world of leisure marketing and make the most of every opportunity.
Objective
To encourage bookings through awareness, engagement, product development, promotions and recommendations
Method
We’ve a clear marketing plan with scheduled campaigns that take into account seasonality and new product launches.
We also organise and attend events, manage social media, photography, and media relations as well as other key marketing connections.