Another shining example of innovative thinking. Back in February Mercedes Benz proved the power of Mercedes social media when it took the world by storm to prove that Twitter can actually fuel cars. Did it work? See for yourself:
A big shout out to Aden Hepburn at Digital Buzz for reminding me of this awesome campaign. Check out Aden’s site here http://www.digitalbuzzblog.com/ it’s well worth a look.