16th January 2017
One thing I’ve learnt as a marketing consultant working with SMEs, is that every...
16th January 2017
As marketing consultants, we are focused on why and how you are taking your products and/or services to market. The viability, profitability, distribution, promotion and positioning of your business and services to your target market(s).
We are not, contrary to popular believe, all about logos, new websites and enforcing the perpetual use of social media.
In many cases business owners find themselves being kept busy with the day-to-day grind of managing staff, ensuring customers are well looked after and the endless admin and reporting that sits alongside that. What often falls by the wayside is the time to step back and look at the business, its people, processes and promotion to check they are geared up to achieve those all-important objectives.
What’s more, many businesses spend thousands of pounds each year on marketing: whether that be advertising, events, networking, printed materials and so on. It’s crucial to measure and convert the leads these activities generate, so every penny of the marketing spend counts.
If all this sounds familiar. It can make you feel vulnerable and, if you’re really honest, a little defensive. If you had the time you could undertake this work, for sure – but then who would pick up the work that’s filling your day at the moment?
Let us help. We’re not there to judge you or tell you off. We’re here to help you to create a realistic an actionable plan for success that identifies and manages any obstacles.
We’re here to help you to decide and prioritise what’s next and make sure you’re in a position to achieve it.
The fact is that it’s a big deal to let people into your business and to ask for help. You’ll need to like us and trust us before we start. So let’s meet. You’ll not get a hard sell from us. We’ll just have a chat and, if you want to proceed, we’ll provide a quote tailored to your needs. From there it’s up to you.
In many cases, the next step will be a 2-3 hour consultation where we sit with you to talk through your plans, where you want to be, where you are now and the challenges you face. From here we help you to get to the heart of what needs to be done to get where you want to go.
Next, we’ll draw up some documentation – usually a marketing plan that sets out the 3-5 strategy, with an outline activity plan as to how this is broken down over the next 12 months. This gives you a plan on paper. We’ll meet to go through it and talk through any questions, tweaks, adaptations and look at the resourcing and budget required to put the plan into action.
From here it’s over to you. Many choose to have us come in quarterly to talk through any challenges that have arisen and offer guidance and advice on how to keep the strategy on course. Some also use our team to support the areas of the plan where they lack the expertise in-house. PR is the most common example.
As you can see from this overview of our Marketing Consultant services, we work with you to determine the best way forward for your business and your team. We provide practical advice and documentation that leaves you with a really clear, actionable plan – and the option of ongoing support.
We see all of our clients as an extension of our own business and we want to see you succeed. You’ll come away from the project with a sense of support and clarity and the reassurance that we’ve got your back as you move into the next phase of development.
Call us on 01394 380536 to set up a meeting.