The future of how things will evolve in business has been accelerated by the pandemic and the global goal is to recover in the best way we possibly can, given the circumstances. What is clear, is that the digital world is going to flourish. A rise in remote working, learning online, telemedicine and delivery services to name a few is now the ‘new normal’- widening accessibility through a couple of clicks.
What does this mean for your marketing?
For many businesses, developing a marketing strategy or looking at ways of investing in their online presence has become even more significant than before. Websites, podcasts, videos and social media have seen a huge increase as face-to-face contact has all but dried up. Finding innovative ways to draw in new customers and show them what you are about is of paramount importance. Here are a few ideas:
Podcasts
Podcasts have seen a surge in popularity. And with an audience of 15.6 million listeners in the UK alone throughout 2020 reported Statista, it’s easy to see why so many are using this vehicle to get their story straight to listeners ears. Whether it’s seeking out the right podcasts and pitching yourself as a guest to starting your own, this is something we can do for your business to make sure your story is heard.
Video
Video content can be easily created [take a look at our blog on the topic here]. Videos can elicit deep, memorable emotions from viewers. Smart Insights estimates that the average person will spend 100 minutes per day watching online videos in 2021. That’s a 19% increase compared to daily viewing minutes in 2019!
The ability to share your videos across various platforms dramatically increases your reach and gives you a very potent method to share your message, product, and increase your brand reach. We can come up with unique ideas and ensure everything runs smoothly to get the biggest bang for your buck and help you to get the best outcome possible.
Online events
There is significant value and audience engagement in online events, especially when regarded as a strategic platform for a company’s brand and business.
As seasoned marketers we are no strangers to last-minute changes and unexpected hiccups, but lockdowns, social distancing, PPE, and the constantly changing rules makes face-to-face events impossible thanks to the global buzzkill that is coronavirus.
Organising online events can be just as stressful, so work with us to make sure they are well designed, run smoothly and achieve those all-important objectives. Being virtual allows us more control over the event. We can control logistics, equipment and online resources from one laptop, ensuring we have all the tools to deliver a seamless experience for your attendees.
Sponsorship
Sponsorship is an option to reach your market though it carries a similar cost and level of uncertainty to traditional advertising. Well placed, strategic sponsorships can help your business meet several marketing goals at once.
The many benefits of sponsorship for marketing purposes include increased brand awareness, positive PR and increased social media engagement.
The bottom line is it can help to increase your revenue, but you need to keep a laser focus on generating a measurable return on investment. Whether you sponsor an event, a charity, a kid’s football team or something else, it’s worth considering in line with your objectives.
PR
Priding ourselves on our little black book of press contacts, journalists, and bloggers, we can help your build your brand, reputation, and profile in the right places at the right time. We know just how to spot a story opportunity and put the wheels in motion to increase your outreach, maximise your audience, and drive traffic to your website, online event or showroom.
Being one of the most cost-effective marketing strategies for small businesses. Email allows you to establish a direct contact with your customers and that’s why it’s still a key part of any marketing strategy. Creating personalised, engaging emails and newsletters is another trick up our sleeve to get your target audience paying attention and get those all-important enquiries coming in.
Social media
We can advise on the best channels are used, making sure content is authentic, informative and engaging. With our unique, carefully targeted, proactive campaigns we maximise the results you get from social media.
We will focus our activity to cater to your needs as a business, whether it is helping with customer engagement, revising your strategy, content planning or PR – we can help you build plans to drive as much interest in your business as possible.
Drop us an email or pick up the phone. Let’s have a chat and see how we can support you and boost your business – together we will make 2021 the year you bounced back stronger than ever!