Are blogs still relevant in 2021?

Marketing 101 has always been to look at content creation. But is blogging still hitting the spot? Yes! With 409 million internet users reading about 20 million blog pages per month, blogging is still very relevant in 2021.

Indeed, the importance of blogging for businesses cannot be underestimated – And here are five reasons why we think your business needs a blog:

  1. A blog can keep your business ‘top of mind’

Promoting your service and goods is not an easy task, especially in a highly competitive market. By writing regular, interesting and relevant blogs – either yourself or employing one of our team of copywriters to do so – you are maintaining your voice and ensuring your target audience are reminded that you’re there. Plus, if the content topics are pitched correctly you keep your audience interested, and promote your company – all through helpful and insightful articles and imagery.

We can help you think about ways to promote your videos, podcasts, interviews, and more on your blog. This content is important for your website, and helpful to your audience.

  1. Attract new clients

Blogging, shared via social media and email, is an incredibly useful tool to increase traffic to your website and to your services. Plus, each blog you add helps your website rank higher with the search engines, ensuring you’re easier to find for the core keywords of your business.

  1. Create a community

By sharing your thoughts, it allows other people get involved, whether that is agreeing or disagreeing (‘no publicity is bad publicity’). Sharing your blogs on social media reaches out to a more diverse audience, building a community around your posts. You can then easily monitor the traction your blog posts are creating through social and website analytics platforms – like Google Analytics.

  1. Build your reputation

People are much more likely to trust written accounts, and while word of mouth remains important, getting the facts down in writing can seem much more trustworthy and reliable to prospective clients.

That’s why you should ensure your blogs provide helpful and accurate content, to share knowledge and encourage discussion, and in turn you will increase the trust towards your brand!

  1. A way to advertise

Using a series of articles to promote a product can prove equally as effective as traditional advertisements. Statistics show that 63% of consumers have purchased items because they were recommended in a blog post. Blogs often allow you to include extra details or insight, which a social media post or advert might not offer.

While there will always be varied marketing techniques or tools, it does not reduce the significance of what a blog can do for your brand. Whatever your needs are, a blog post is a great tool for creating a stream of website traffic, growing your audience, and reaching new clients.

If you are seeking support for your marketing strategy, or need a copywriter for your brand, contact us today and see what we can offer you.