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In an ever-increasing digital world Search Engine Optimisation (SEO) is vital to ensure your visibility and to give you a competitive edge.
What is SEO?
SEO is the process of improving your online presence. This will increase your brand’s visibility on search engines. The better your visibility, the more likely you are to gain attention and attract prospective customers to your business.
Search engines such as Google and Bing use bots to scan websites, collating and indexing information.
With the digital landscape evolving at pace, it’s hard to know which way is up and which way is down…that’s where we come in.
Our expert team have the knowledge and skills to implement new tactics and behind-the-scenes processes that will take your website to the next level and help your business grow. We will then use the data reported through the new systems to help you make strategic marketing decisions that will further amplify your reach.
How will we do this?
When you choose to work with us on your SEO, we’ll focus on these main areas:
- Ensuring your site is being correctly crawled, indexed, and rendered by Google.
- Making sure every page is fully optimised for the right search terms including meta descriptions, H1 tags, internal links, and image tags.
- Examining the factors outside of your own website for potential issues on others’ sites that relate/link back to your site, link building, directory listings and more.
- Verifying that your site has a good user experience (for both mobile and desktop users) which looks at site speed, security, structured data and so on.
- Optimising your existing content through keyword research and creating new content that supports your SEO strategy.
- Combing your website for duplicate or thin content
- Setting up and maintaining comprehensive reporting to track your website’s performance