Marketing Budget

Where should you be spending your marketing budget?

21st April 2022

As a business owner it can be a daunting task to create a marketing strategy, choose where to spend your...

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Why it’s time to stop selling and start educating

8th March 2022

We both run businesses. And we both know that keeping our businesses alive relies on our ability to sell what...

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Marketing Strategy

Does your marketing strategy support your customer buying process?

18th February 2022

When evaluating your marketing strategy, consider that the average person is interrupted hundreds of times every day by the likes...

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marketing training

Why marketing training is essential for businesses

28th January 2022

Marketing is pivotal to business growth and brand recognition. New channels and techniques are being introduced every day to help...

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How to identify your ideal client, and secure their business, in 5 easy steps.

25th January 2022

Making your business a runaway success is easy. All you have to do is identify your ideal client. Once you’ve...

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E-commerce is booming, but are your customers happy?

4th November 2021

The pandemic triggered a boom in e-commerce sales and it looks as if it’s here to stay. But with the...

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5 benefits of putting your business on social media

11th May 2021

Social media may have been around for a while (since 1997 apparently), but using it as a marketing tool has...

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How to make the most of virtual networking events

19th April 2021

Virtual networking for businesses has become our reality. And with Face-to-face events still a while off yet The Bridge Marketing...

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Websites: How to make your customers want to stay

12th April 2021

In 2020, we saw years of digital growth happen in the space of a few months. This means, now more...

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6 Ways to update your social media content and engage your audience

29th March 2021

With 3.5 billion people using social media – and that number growing day by day, nearly half the world’s population...

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Briefing your content writer to get the best results

22nd March 2021

Hayley Shave a Director at  The Bridge Marketing, is an ardent believer in the power of good content to boost...

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5 webinar stats you should know

15th March 2021

Webinars have seen a huge surge in popularity due to COVID. They are being used daily for networking and events,...

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Are blogs still relevant in 2021?

8th March 2021

Marketing 101 has always been to look at content creation. But is blogging still hitting the spot? Yes! With 409...

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Why you should say no to salespeople

1st March 2021

Whether you’re a sole trader who occasionally throws your selling hat on to generate new business, or you have a...

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Show, Don’t Tell.

22nd February 2021

When it comes to video, should your business be talking less and saying more? If we were to meet, and...

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Marketing your business in a post-pandemic world

15th February 2021

The future of how things will evolve in business has been accelerated by the pandemic and the global goal is...

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Video marketing doesn’t have to break the bank 

8th February 2021

Research suggests the majority of consumers now prefer to watch a product video than read through sales copy. So, it’s...

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How to manage your remote team in a time of Covid

1st February 2021

The workplace as we know it has changed at a breath-taking pace. Gone (for now) are the open-plan office spaces,...

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How do you plan in a time of constant change? 

25th January 2021

There's no denying that change is good. It's necessary for business growth and helps brands stay relevant. As life and...

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What’s going on with PR these days?

18th January 2021

PR isn’t just for big businesses, or big budgets. In the glory days of media, sizeable portions of PR budgets...

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How and why you should start a podcast 

11th January 2021

When it comes to cementing your industry credibility, increasing brand recognition, and growing your business, launching a podcast is your...

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Creativity during Covid

4th January 2021

Creativity has helped us to stay connected despite the isolation of the pandemic. It’s made us resilient and supported our...

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How do you adapt, survive, and thrive during these challenging times?

28th December 2020

Open your doors. Close them again. Cancel your bookings. Move your services online… with restrictions being changed, often at short...

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TikTok marketing – Is it a fad or the future?

21st December 2020

With over 800 million users spending almost 52 minutes each day on TikTok, it's no surprise that many brands are adding...

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How to adjust your seasonal marketing campaigns for Wintertime love-ins

14th December 2020

As the UK turns colder, now is the time to hunker down, get those warm pyjamas on and curl up...

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Hit 2021 with momentum – what you need to do now to prepare

9th November 2020

Looking forward to 2020 being over? You’re not alone… So let’s waste no more time on this peculiar year and...

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Because office tea is complicated enough

19th October 2020

My Monday to Friday is always the same. There’s the mad rush in the mornings, making sure that everyone has...

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Your business MUST communicate during these strange times – here’s why and what to do.

2nd October 2020

Unsurprisingly the word ‘Recession’ has many business owners reaching for the financial brakes and frantically reviewing their expenses and outgoings....

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Marketing ideas that don’t break the bank

28th September 2020

We can’t say it enough but now is not the time to be cancelling your marketing plans – it’s the...

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The new Instagram feature that has left everyone Reeling…

27th August 2020

Social Media has become a crucial and core element of marketing strategy. However, social media platforms are constantly changing and...

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Marketing has never been more important for businesses

Marketing has never been more important for businesses

17th August 2020

Marketing has never been more important for businesses. With fewer than 1% of all British businesses registered in the last...

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marketing agency

Working with a marketing agency makes sense post-covid

14th August 2020

Where is your marketing team right now? And I'm not talking about their physical location, but the places they’re taking...

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The Bridge over troubled water

15th June 2020

When JFK said: “In a crisis, be aware of the danger, but recognise the opportunity,” he could have been talking...

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Feedback is a gift

Use feedback to strengthen your brand

24th March 2020

Although for many businesses hiring and spending in general is on hold while we deal with COVID-19, we can use...

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Success starts with the right company culture

3rd March 2020

Updated 24th March 2020 amind COVID-19 social distancing situation. Now more than ever we should be focusing on bringing our...

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Effective marketing needs to be followed by amazing CX

24th February 2020

As Hana Dickinson, MD of The Bridge, explains, effective marketing is a sure fire way to bring customers to your...

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brand strategy

Brand strategy: What is your brand all about?

4th February 2020

If we're going to talk candidly about brand strategy, let’s get the bad news out of the way first. It...

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Event marketing is the game changer your business needs

8th January 2020

Sometimes the best way to get yourself noticed in this world of social media, paid advertising and digital content is...

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December Marketing strategies for your business

28th November 2019

Looking for ideas to help fill your business’ marketing channels? Then you’ve come to the right place. Our media calendar...

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digital audience

Consistency – the secret to building a digital audience?

5th November 2019

Growing a website audience isn't straightforward, especially if you are starting from scratch.  In fact, it can almost seem impossible....

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Why you can’t not Click – the Clickbait debate

18th October 2019

The experts at The Bridge Marketing know that as the digital landscape grows, brands and influencers have to become more...

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The Do’s and Dont’s of blog writing

7th October 2019

Hana Dickinson, Managing Director of The Bridge Marketing, and creator of SuffolkWire news website, is a passionate believer in the...

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Are hashtags still relevant?

20th September 2019

It’s been over a decade since social media changed the meaning of the octothorpe (#).   Once traditionally used as a...

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Meet The Bridge Marketing team!!

20th September 2019

We are a modern, independent creative marketing company nestled in the heart of Suffolk.  We are beyond marketing, working with...

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The Difference between Sales and Marketing

10th September 2019

Occasionally, when you are putting yourself ‘out there’ as someone that can help small businesses with their marketing, we come...

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Tidy House, Tidy Mind – Why businesses need a good spring clean

21st August 2019

Whether you’ve been around for five years or 50, it’s important to stay on top of your products, processes and...

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Press Release

How to write a killer press release

9th August 2019

Hana Dickinson, MD of The Bridge – strategic marketing & PR specialists – and creator of SuffolkWire offers a guide to writing...

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content plan

How to create a content plan for effective marketing

2nd August 2019

Hana Dickinson is the Managing Director of The Bridge and creator of SuffolkWire.  Here, Hana explains how a content plan...

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June marketing

Key June dates for your marketing calendar

3rd June 2019

Whether your marketing department takes up the whole floor, or lives in your pocket, our media calendar is the perfect...

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Marketing this May

Marketing this May – important dates for your business

1st May 2019

As spring comes to life and the sun shines longer into the evening, what better time to shine a little...

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April marketing

The Bridge Marketing introduces April’s ‘Egg-stra’ special marketing tips…

1st April 2019

Looking to put a spring in your marketing efforts? Fancy establishing your niche as an industry influencer on LinkedIn or...

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marketing ideas

Spring into March with our marketing ideas

8th March 2019

If you’ve ever looked at your marketing channels and wondering what you should be writing, then this blog is the...

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Marketing ideas

The Bridge Marketing offers marketing tips for a fabulous February

2nd February 2019

Want to show your marketing efforts some love this month? Let our monthly media calendar take you by the hand...

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How to get your business noticed this January

3rd January 2019

Want to expand your marketing efforts this year? Then this guide is your best place to start. Our media calendar...

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media calendar

Your media calendar: November

26th October 2018

A media calendar is your secret weapon when it comes to finding inspiration for planning your marketing efforts.  It will...

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media calendar

October is spookily full of marketing ideas

2nd October 2018

A media calendar is the marketing professional’s secret weapon for inspiring regular, focused and on-message social media and content marketing posts....

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Kick start your blogging year with these great ideas

12th September 2018

Hana Dickinson, MD of The Bridge – Strategic Marketing & PR Specialists and creator of SuffolkWire gives you twelve ways to...

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Strategic marketing

Find your niche and you’ll never be short of business

3rd September 2018

Hana Dickinson, MD of The Bridge – Strategic Marketing & PR Specialists – and creator of SuffolkWire has some key...

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It’s time your business started making headlines

28th August 2018

Hana Dickinson, MD of The Bridge – Strategic Marketing & PR Specialists – and creator of SuffolkWire knows how to...

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Why we launched SuffolkWire

24th July 2017

In May this year we launched SuffolkWire, a news website focused on sharing news, views and updates from Suffolk businesses...

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Keep it simple

Keep it simple

11th April 2017

We're working on a number of new projects at the moment and there's one piece of advice that keeps floating...

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Confidence is key to success

Confidence is key to success

23rd January 2017

One thing I’ve learnt as a marketing consultant working with SMEs, is that every single one of the businesses that...

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Can a marketing consultant help your business?

16th January 2017

As marketing consultants, we are focused on why and how you are taking your products and/or services to market. The...

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Strategic marketing plan

The Bridge to Bruisyard Hall

15th November 2016

We are delighted to be working with the expert and friendly team at Bruisyard Hall. We'll be helping them with a...

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Ideas to Improve your business

100 FREE Ideas to Improve Your Business

27th October 2016

Looking for ways to kick your business up to the next level? Great! Read our 100 free ideas to improve your business...

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Choose a marketing agency

How to choose a marketing agency

17th October 2016

You need help with your marketing, so where should you start? In this blog we provide our top tips on...

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Natural Networking

Natural networking

30th September 2016

We spent a wonderful few hours at the launch of the fifth annual Woodbridge Shuck Shellfish festival today and it...

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Creating Opportunities

Creating Opportunities Through Collaboration

17th September 2016

One of the things we love to do is creating opportunities through collaboration, where we bring our contacts and connections...

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Improve your marketing - back on track

1 piece of advice that will improve your marketing

4th September 2016

So you want to improve your marketing? Well brace yourself, I have a simple tip that will get you back on...

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Marketing Projects Suffolk Events

Facilitating a Feast of Local Food

9th August 2016

We’re really pleased to be promoting the Woodbridge Shuck Shellfish Festival again this year. We love visiting Suffolk events and we love...

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Michaela Woodley

Welcome Michaela Woodley

28th July 2016

We welcome Michaela Woodley to our small yet dynamic team. Michaela joined earlier this year in the role of Account...

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The Importance of Good Copywriting

27th May 2016

No matter what business you're in, with copywriting it’s important to remember that the average man or woman on the...

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MAD Website

30th April 2016

Working on a website is always so much more work and takes so much longer than most people expect. So...

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awards events

Suffolk Awards Gain Momentum

4th March 2016

We're thrilled to be working on The Suffolk Coastal Business & Community Awards again this year to deliver these fabulous...

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Dodgeball trampoline park

Launching a Trampoline Park

13th March 2015

Very excited to be working with Jump Street on launching Essex’s first sole-purpose trampoline park!. We're working with the owners to...

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marketing projects

Logo design shouldn’t be expensive

20th September 2013

Listening to Radio 4 today I caught the tail end of a programme about logos and logo design. The usual...

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why can't we vote online

Why can’t we vote online?

29th March 2013

Why can't we vote online? Like many others we just received our voting cards for local elections. 2013 and we...

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Debunking cosmetics ads

Debunking cosmetics ads

1st February 2013

I wanted to write a blog debunking cosmetics ads because I find them laughable. Liposomes, three-dimensional pigments, salicylic acid, vitamin...

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Great advertising example

British Gas and the Informative Ad

28th November 2012

It's rare that you come across a great advertising example in this day and age - especially with so many...

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smart car advert

Smart Car “fun for two” advert – what a beauty!

5th October 2012

Now if you want an advert that sums up perfectly the brand message and product ethos as well as demonstrating...

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Suffolk marketing agency family

Suffolk Marketing Agency is a Family Affair

1st February 2012

Less than six months after leaving her career in the City behind to start The Bridge, a Suffolk marketing agency, Hana...

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Improve your marketing - back on track

Mercedes Benz totally gets Social Media

31st October 2011

Another shining example of innovative thinking. Back in February Mercedes Benz proved the power of Mercedes social media when it...

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