Public Relations

We help a lot of businesses with their public relations across a number of industries. As huge rugby fans, we were delighted to work with RNSS on their public relations when they got this exciting brief….

The CEO of Premiership rugby team Saracens wanted his new 10,000 seater Allianz Park stadium to have a concert-standard public address system that sounded to the fee-paying Saracens fans in the stadium like their own high quality sound systems at home and yet, to the local residents hardly sounded at all. RNSS as Saracens sound engineers rose to the challenge with a solution that involved 182 speakers throughout the stadium weighing over 3.3 tonnes, 60+ amplifiers, 22.9 miles of cabling and 11,900 cable ties. All that was necessary then was some sound PR.

RNSS is no stranger to high profile projects having been responsible for audio at the mammoth Jubilee River Pageant and River of Music last year, and also the long-term contractor for audio at Southbank Centre and The Barbican. The project at Allianz Park is one of the most significant sports installations the company has undertaken in recent years. Hi-fidelity sound is now available throughout the stadium. In addition to the new East grandstand, it also encompasses the three other stands and all internal spaces. This includes the 105 metre long interior space under the East stand which doubles as a match day bar, indoor athletics track, and training area. All 17 corporate boxes are equipped with individual multi-source audio and local level controls, and the four function rooms have the same capability.

Objective sound PR

To publicise the successful completion of the installation of concert quality public address system at Allianz Park; Saracens Rugby Club’s stadium

Method

Drafting and agreeing three different Releases for three different angles on the same story and agreeing insertion with the specialist publications involved