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2nd September 2016
Festival Promotion – Getting folks to FolkEast 2015
FolkEast, Suffolk’s popular, fun and family-friendly folk festival, welcomes festival goers of all ages to the beautiful Glemham Hall estate in Suffolk each August. We supported this festival with strategic marketing and PR to help them to drive ticket sales.
With such distinguished patrons as BBC Radio 2 Folk Awards Best Group 2015, The Young’uns, this independent festival is fast gaining recognition as one of the country’s top folk festivals. The eclectic line up of artists and excellent reputation keeps dedicated folk fans coming back.
We set about helping FolkEast to attract new listeners to traditional and contemporary folk music through the wide range of creative activities, local festival food and relaxed workshops on offer in the onsite festival village of EastFolk
Although a festival with international appeal, 90% of the event’s infrastructure is sourced from within East Anglia. Indeed, Festival goers are sustained by a range of excellent value locally produced food and drink. The Cobbold Arms is FolkEast’s pop up inn named after the Cobbold family of Glemham Hall. It serves a special festival ale, with a broad selection of locally sourced craft ales. Plus, local establishment, The Froize provides a sit-down Sunday roast in giant teepees alongside cooking demonstrations, foraging and pigeon plucking contests
The festival takes place after the nearby Latitude festival whose visitors arriving by car along the A12 might spot the 60ft brightly coloured Oak tree in the grounds of Glemham Hall as they pass. The tree is wrapped in 120 metres of material and acts as a totem to herald the coming of FolkEast .
With its abundance of character and charming atmosphere, FolkEast is a welcome addition to the growing number of creative festivals in the East of England, enjoyed by locals and attracting visitors from across the UK, Europe and the US in its own right.