If you’ve ever looked at your marketing channels and wondering what you should be writing, then this blog is the perfect place to start. Because when it comes to generating regular, timely and relevant content for your social media, we’ve got a few tricks up our sleeves to give you inspiration.
Our media calendar gives you a monthly lowdown on the local and national events that are sure to appeal to your customers, alongside some ideas on how to use them to generate tweets, posts and blogs that get people reading, responding to, and following you.
Local calendar
One of Suffolk’s most valued charities, Suffolk People First, who support people with autism and learning disabilities, holds its quarterly event at the start of March. They invite people from the wider community to attend, and talk about their experiences. If you have any personal experience of these issues, then don’t be afraid to talk about them on your marketing channels. Do you provide products or services that help people with disabilities? Do you, your employees or business do anything charitable or community based? Don’t be afraid to use your marketing platforms to tell the world about what you do to support your community.
National calendar
March is the month our clocks go forward and we start thinking about those longer, warmer and sunnier days ahead. It’s always worth a tweet to remind people to adjust their clocks, and if you can put a spin on it, and relate it to your own offering, all the better. For instance, people are losing an hour of their weekend, so if there’s a humorous way you can mention that your product or service can save them some time, then go ahead. Alternatively, it’s a great opportunity to write something more thoughtful about how your products and services can help people improve their sleep or generally make themselves more efficient.
Whether you’re Irish, part-Irish or not Irish at all, everyone goes a bit Irish on St. Patrick’s Day (17th). If you’ve got an affinity with the Emerald Isle, have Irish connections to your business, or simply love a pint of Guinness, be sure to write a post or two about it. If you’re doing any staff or company events, such as a wear green day, or are simply treating the team to a few pints of the black stuff after work, take photos and post them around your media channels. You could even twist the theme a bit, and take the idea of wearing green and relate it to ‘going green’ for the environment, and post a bit about any green initiatives you’re involved with.
National Nutrition Month and Caffeine Awareness Month are also in March, and these offer interesting jumping off points for a variety of posts, from a picture of your favourite mug, to a blog about the role caffeine plays in your life, or even something more in-depth about how your business promotes a healthy lifestyle.
Other interesting dates this month are International Women’s Day (8th), World Water Day (22nd) and National Puppy Day (23rd). Talking about the important women in your industry, personal life or business is a great way to show the world that you’re a progressive employer. Meanwhile, everyone appreciates pictures of a puppy. So if you have one, or even have an office pooch, then there’s no better time to introduce them to your social media followers.
Come back next month and we’ll tell you how not to be a fool when it comes to marketing in April.