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Social media is the icing on the cake. It acts as a microphone in the metaphorical crowded room, helping you to be heard by more people, further away. But it can’t and won’t work for you without a clear purpose. You need to have a clear schedule of top quality, useful, actionable content that will inspire and engage your followers, show them what you’ve got to offer and allow them to familiarise themselves with your business and build trust.
Naturally, to maximise the results you get from social media, you need a great website for it to drive traffic back to, so they can check you out and start to build that bond. You need a mailing list for them to sign up to for more great tips and information. You need a consistent and clear journey for them to follow to keep them engaged with you. All this means you are squeezing every last drop of benefit from your marketing activity.